Backlink building has always been an integral part of Search Engine Optimization (SEO). But as search engines grow more complex and thus smarter, it’s getting harder to just simply build backlinks as much as we can.
Where volume used to matter, what even matters most now is the quality of your backlinks. It is said now that 1 quality backlink is worth more than hundreds of useless backlinks.
So what defines a quality backlink?
It all depends on where it’s coming from.
But generally speaking, the more relevant the site is to yours, the more valuable a backlink is.
Relevancy Is Key
So it is only logical to be looking for the most relevant sites or sites which have a similar theme or niche to place your link in. And there is no better and easier way in doing this than through blog commenting.
Of course, spam filters are also getting smarter and a simple “…I LIKE THIS POST” will not work anymore. And since Google likes fresh content and gives ranking priority to fresh pages, you will have to find web pages or blogs which are recently and frequently updated to comment on.
You can also subscribe to similarly themed blogs so that you will know as soon as they have new content up. This reason is so that you can quickly go and be one of the first few people to comment on it.
Being the first or one of first few to comment certainly has its advantages. One being that your link will be more visible because people will also see your link when they scroll down to the bottom pages.
Active web pages and blogs usually have their comments moderated by the blog owner. Therefore you have to maintain proper etiquette if you want to leave your backlink. Because that is the only way your comments can be approved and thus having you link on display and making sure it STAYS there.
Also, do not make the mistake on being so fixated on looking for other people’s pages to comment on that you totally forget about your own. You have to make sure that your very own website or web page is indeed worth linking back to in the first place.
Is Your Site Ready To Receive Visitors?
In fact, it should be the very first thing that you should be focusing your efforts on, but many people just jump right to the backlinking part in the hopes of pulling traffic as soon as they can.
But if your website is half-finished or there are barely any contents at all, then your backlinking efforts will go to waste as well because people will leave as soon as they visit the site.
Oh, and I believe I should mention that a Google has now taken a site’s bounce rate into consideration in their ranking factors. What this means is that if people don’t stay on your site for very long, then it’s not worth putting your website in the higher rankings.
When you place links on other blog owner’s comment section, you have to assume that they will check it out before approving it. So if you have a professional looking site already up, then they will gladly approve.
Sometimes, when there are already some comments made in the comments section, you can always stand out especially to the blog owner by mentioning his/her name and then genuinely complimenting him/her on the post. Remember to be honest and also specific on your compliments.
For example grab an excerpt or quote from the post and point it out what did you think about it, your opinions, and what likes/dislikes. This way, the blog owner will definitely know that you are a genuine reader providing valuable feedback.
Blog commenting is a great way for backlinking because having relevant backlinks is great SEO-wise and since you are leaving backlinks on similarly-themed sites, you are also attracting TARGETED traffic.
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