Increase Your Sales with Email Marketing to Past Purchasers
Small business owners spend hours of time and money trying to attract new business. A steady flow of new business is necessary for business survival. But in your rush to attract new people, don’t forget current customers or clients. They’re as good as gold.
Consumers have a lot of options. There are literally thousands of small business owners competing for their attention. And just because they’ve done business with you before doesn’t mean they’ll return. That’s why it’s in your best interest to build a relationship with them so they’ll be encouraged to return.
Most marketers believe an existing customer or client is worth more than a new prospect. Why is that? It’s because someone who has already spent money with you is likely to do it again.
A qualified audience is much better than prospects that may or may not be willing to buy what you’re selling. So, what’s the catch? The catch is you’re not the only fish in the sea. Your qualified audience can very well go elsewhere if you let them slip away. Email marketing is the hook you need to catch the fish.
How do you know if email marketing is right for you? Well, ask yourself these two questions:
1. When a person needs or wants your product or service, will they think of your business first? Is there anything you can do to stay on their minds?
2. If they’ve purchased from you before, and you have more products or services they can use, can you let them know?
You should give email marketing a try if you answered no to the questions. The power of email marketing has been proven time and time again. Instead of focusing only on attracting new business, pay attention to the business you already have. The payoff could be huge.
Decide now to stay in touch with your current customers or clients using email marketing. Need help getting started? Contact an internet marketing consultant today. You’ll be surprised how easy email marketing can be once you get started.
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