Is Your Website STILL Not Converting?
A business website won’t mean much if it’s not converting a percentage of its visitors. Even if a website receives tons of traffic per day, and if the site has a very low conversion rate, then the said business website will only be losing out because every single visitor is always a potential prospect.
There is a couple of reasons as to why a website has a low rate of conversions. If you believe that you content is indeed not the problem, and if you believe that you are indeed pulling in targeted traffic then the problem may very well lie in your approach.
Everyone can repeat what’s been already printed on a product label. If that is how far you go reviewing or elaborating about your product and service, it’s no wonder the website has such a low conversion rate.
You need to go a step further and explain how exactly it can benefit its user. You need to make it to your target audience.
Anyone can say that a product is good. But are people going to believe that so easily just because you say so? Even if the product or service was indeed as good as you say, if you don’t make them want it, or make them want it so much to the point they feel like they need it, then no conversions is going to happen.
When it comes to marketing a product or service, to really make it sell, you have to make it more transparent. You have to inform your target audience the benefits that they can gain, beyond what is stated on the product label or service.
One great way is to put the words into action. Utilize a demonstration for the product or service. Show them how it can benefit them. Demonstrations are always an excellent way for people to actually see how the product or service works and how it can help them.
Better yet, if you can offer them a small sample of the product or a free trial run to a service then it’s going to let then have an actual taste of the real thing. And if they really like it, they will definitely buy.
It’s all about how the product or service that you are offering can make their life, better, convenient or how it can solve their problems. Touch the deeper aspect, the emotional aspect, and you have a winning conversion strategy.
Sounding Too Desperate
Sure, you’re an internet marketer, and you make your living online. That’s fine and dandy but don’t approach people like one overly-desperate one. You know the kind that shoves advertisements in their visitor’s faces and down their throats.
People don’t want to reach your website and be greeted with pages after pages of sales letters or cluttered with banner of every size imaginable. If everything at your site spells like obvious advertising this will only deter your visitors. And that is the LAST thing you want to do. There are too many online business owners who appear too desperate and it certainly shows on their websites, and your visitors can also detect that through the tone of your website and its contents.
It’s all about timing.
You first need adequate time to warm to your potential prospects. Only then will they be more receptive towards your recommendations of product or services. But in order to get them to be more receptive you must provide them with something of value first.
You need to build a reputation with them and come across as someone who is knowledgeable, credible and trustworthy in that niche. Only then they will not view you as someone who is purely after the money in their wallets.
The best way to do this is through your content on your website. When people frequently visit your site because you constantly deliver what they are looking for, then they are going to be hooked (if not already).
Make It Easy For Your Visitors
Don’t make it hard for your visitors especially when it comes to the navigation on your website. If you visitors get too frustrated because they can’t find something on your site, then they will definitely leave your website and look elsewhere.
And since there are thousands and thousands of similar sites like yours, if you don’t make a good first impression, there is no reason for them to come back to yours again in the future. So for every first time or recurring visitors that visit your site, it’s important to make it a pleasant one.
You can start by ensuring that each page of your website serves a single and specific purpose. For example, if they wish to contact you, have a special page with all your contact details on it. And be sure to make it easy to find that page by placing a link on the homepage.
If you have a product review, then create a page specially built for that product. If you have a post about current industry news, don’t mix it together with your sales page. In short, don’t mix and mash up everything on a single page. It makes it difficult for your visitors to look for a specific thing, and it is only going to confuse them and eventually frustrate them.
Try to categorize your pages as well as it is one way to make it easy for your visitors to find what they want. And then place these categories in the main page (home page). Having specific pages is great for both the visitors and the search engines as well, because search engines rank individual web pages and not just the website in general.