Your Content Doesn’t HAVE To Be Perfect (For It To Be Great)
When you have an online business, it must be something that you are proud of and that you certainly take pride in. Because it is after all the result of all your hard work of setting it up, making sure it is running smoothly, finding ways on how to improve it and how to maintain it and of course, how to grow it.
But a website is only as good as its contents. Great content is definitely high up in the list of what an ideal website should be nowadays. Not only do the search engines encourage it, your visitors DEMAND it.
So it’s nothing new that when coming up with content for our beloved readers it can certainly take time. You must first think of a great idea of what to write about, and ample time needs to be invested where the necessary research is needed. And not to mention you need to present it in a way it is makes for an interesting and unique read.
The road between conceptualization and realization is certainly far in between when it comes to content marketing.
In order to survive in the ever-increasing competitive online market, businesses have to be more transparent than ever. To expect something from people you must first give. And what you give must be something of value to them.
So it goes without saying just how important content marketing has grown for businesses. For every published content, it is a chance to further solidify a business’ reputation as being an authoritative and credible figure in the niche that the said business is dabbling in.
Therefore many business owners really pay much attention to the subject of their content, and how it is written to how it is presented. Because of this, much content goes unreleased, unpublished and unread and never to see the light of day because it is never able to meet the "perfect" standards.
The truth is that, business owners don’t really know what may be great content and what is not. Because sometimes a seemingly mundane content can be a viral hit and many times your masterpiece might just be met with lukewarm response.
So what is the lesson here?
You will never know how great your content is unless you just publish it.
You don’t have to make it perfect. Just make it good enough and then release it. Because you never know you might have a hit on your hands. And the fact is that you will never know for sure until you release it.
So stop obsessing on being perfect, 10 good content released is better than 1 perfect unreleased one. Plus, wanted to make something perfect is the perfect breeding ground for procrastination. And I for one, have fell into the abyss of procrastination one too many times and I know all too well the devastating affects it can have on a business.
The obsession to achieve perfection will only slow you down. If you take too much time in coming up with content for your visitors your competitors will most probably have published a dozen already by then. And that is how they are going to sweep up all of YOUR target market.
People love to flock to sites which are constantly updated. That is what keeps them coming back and that is what is going to win over new potential prospects.
Here’s a tip to see if your content is ready for the masses. When there is something that your target audience can extract from the content you are going to publish, and then it is good enough.
Plus, even if you do release a content which does not receive much attention, then take the opportunity to learn. From there, you can narrow down what kind of topics that your target audience really loves and ones which they don’t. Then in the future, you can keep churning out topics after topics that they can relate, care and more than willing to share.
The more you write and publish content, eventually you’ll get even at what you do and before you know it you are churning out awesome content after content effortlessly.